I want to live a Muji life
Actually I first encountered Muji in New York. A creative director at the ad agency I worked at was hoarding Muji notebooks that he bought in London. Being a fan of a minimalist aesthetic, Muji suited me perfectly. But while I love spare design, I am not one of those minimalists that would choose design over functionality. And this is what impressed me most about Muji products…they are smart, really smart. Not only clean and spare in design, but designed for use…for real life…for me and you. Products are stripped bare of unnecessary bells and gratuitous whistles to focus on the pure design and in use experience of each individual element. When we had the opportunity to visit the flagship store in Tokyo in Shinjuku featuring its 7,000+ products…we were in Muji heaven. [keep reading…]
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