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I have been to a great many restaurants around the world claiming Kobe beef on the menu – from $50USD hamburgers in New York City to Kobe shabu shabu in Paris to Kobe beef steak in Singapore. But as it turns out it probably wasn’t Kobe beef? Why? Because Kobe beef is NOT imported outside of Japan. What you were probably having was Wagyu.

And is wagyu something special? Well it can be, but the word “wagyu” is simply “Japanese beef” roughly translated. So it is quite likely your wagyu of from one of several regions of Japan where cattle is raised. True Kobe beef is from the Hyogo prefecture and there are actually only 3,000 cattle of pure lineage (with the characteristic high fat content that gives Kobe it’s buttery flavour) that produce Kobe beef in this region, so it is extremely rare. Unlike the French who have protected the word “champagne” to be used only for the sparkling wine form the champagne region, Japan has not made an effort to protect the designation of “Kobe.”

Also, wagyu is bred in Australia and the US, so the wagyu you are eating is possibly not even of Japanese origin. In these countries, the diet of the Japanese wagyu is fed to the local cattle breeds in order to produce a “wagyu-style” or “American style Kobe” as it is sometimes called, which is intended to be an approximation of the real deal. The words “kobe” or “wagyu” nowadays are used merely as a designation of top quality beef.

So what to do if you want the real Kobe beef experience? Head to Japan. Or you can go to Macau, which is the only place worldwide that Japan exports to.

Now you know.

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