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I am consistently surprised by the Japanese culture of innovation. From having the world’s most advanced public transport system decades ahead of others -to- cell phones so advanced you can use them (not cash) to purchase a soda at a vending machine, the Japanese always seem to be ahead of the curve. They even found a way to make one of the world’s simplest pleasures better….a colder pint of beer. Kirin recently announed Ichiban Shibori Frozen Draft Beer.

The beer itself is not frozen, but rather the foam on top is frozen and swirled on like a kind of soft serve ice cream. This swirl on top acts like insulation, keeping the cool in. This means your beer can stay icy cold for 30 minutes on a hot summer day. And the foam not only protects your beer to keep it frosty, but you casn also eat the foam like a sorbet. Just keeps getting better, doesn’t it ?!?!?

Kirin is launching the beer in summer in Japan. Sounds to me like a good reason for a trip to Tokyo (as if I ever needed an excuse 😉


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